Thoughts from the mind of Ben Welby

Category: Work (Page 7 of 8)

>Friday – Freetown Waste Management Company works yard #sierraleone

>Friday began with rain, and lots of it, but by the time we arrived at the Freetown Waste Management Company’s (FWMC) depot the sun was shining and the ground was dry.

The tour of the works yard was fascinating. Led from one constraint to another by the clearly very capable Foday Fornah we saw the Freetown equivalent to Hull’s Dalton Street depot. It would be more appropriate to think of it in terms of a graveyard holding the remains of both vehicles and strategic ideas.

I mentioned in a previous post that Hull has something like 60 vehicles for 117,000 households. These five vehicles account for about 40% of FWMC’s total vehicular strength. That’s to service the waste requirements of 2.5m people. And each of the ones in that picture, as well as another one elsewhere in the depot are in need of repairs placing an ever increasing burden on the vehicles that are working (well, they are for now).

We also saw the carcasses of the two earth moving vehicles that had, once upon a time, kept Kingtom and Kissy under control. Broken down, cannibalised for parts and now just left to rot.

In one corner were the yellow handcarts that had once been used by Klin Salone and other social enterprises to devolve the responsibility of collecting the waste still further. To enthusiastic youths who could collect the garbage and earn money from householders whilst FWMC gave them the tools and disposed of the waste. Because there were reports that some of them were taking money from householders and then dumping the waste round the corner rather than at the agreed sites meant this idea was knocked on the head. And so they sit in the corner of the works yard.

Elsewhere are the remains of these bins. The idea was simple – get some bins, go to retail businesses and charge them a monthly fee for locating the bins on their premises and FWMC will clear the garbage on a regular basis. Not only a way of generating some revenue but a further way of sensitising the Freetown population to use bins where they’re provided.

Unfortunately, as you can see, they’re completely unsuitable – made from a material that has rusted, without lids and not strong enough to stand the pressures they might have been subjected to. Nobody would pay to have bins like this on their premises. Chalk this one up to the ‘former management’.

Given the road network of Freetown and the fact that it’s not just streets of houses the solution isn’t as simple as providing a fleet of waste compacting vehicles like we would have here. In fact, the way in which waste is being moved from house, to central point, to dump, is an effective principal. So it was a good idea to look at the hand carts and think that a similar role could be met by providing motorised tricycles that could take waste from one site to another. On the Thursday evening we’d seen them in action in the city centre but, once again, the utility of these approaches is let down by the fact there’s more to go wrong. Of something like 20 vehicles, only 8 are in service.

We also had a look inside the stores – we saw some spare parts for the vehicles, and a few tyres and a collection of different bins including the familiar wheelie bins (without the wheels). Apparently they’re keen to experiment with these bins but the unit cost of approximately $150 was a barrier. This is in contrast to the £30 cost of a bin to us in Hull. As part of our new waste strategy we recently replaced 140 litre blue bins with larger capacity 240 litre ones. They’ve all been recycled now but could we have usefully sent them here instead? Obviously there’s a total cost to be worked out for shipping from here to there and it raises the contentious issue of #SWEDOW (‘Stuff We Don’t Want’) but that’s a debate for a blog of its own.

That’s an attempt to distil the more important issues identified on our visit to the works yard but you’d really miss out if you didn’t get it from Foday Fornah himself. There’s a lot of info in these four videos and apologies that neither sound or camerawork is necessarily perfect but it beat taking notes!

>Friday – Lunchtime Break #sierraleone

>On Friday I had a close shave.

Mr Phillips, Freetown City Council’s Chief Administrator told us that the Sierra Leone Broadcasting Company wanted to interview two of our party on a live lunchtime panel.

Doug and I traipsed over to the television studios (located opposite the Sierra Leone Special Court) and were just walking through the door into the studio when we were told there was a change of plan and they only wanted one of us and Mr Phillips leaving Doug to face up to Sierra Leone’s very own Jeremy Paxman single handedly.

Having dodged the bullet I was sat in an office watching the feed. The show, ‘Lunchtime Break’ consisted of an interviewer with a series of different guests. One was a Dutchman working on non-violent methods of communication with the Sierra Leone army; another had something to say about paddy fields and a third was telling people about a competition called ‘U Sabi Dance?‘ (You Think You Can Dance?) which left Mr Phillips and Doug.

Darren and Emma had remained at the Freetown City Council offices where they were discussing contract management with the relevant officers but, with televisions in all the offices it was easy for them to record some of the interview that took place.

This provided us with a good amount of celebrity related banter over the rest of Friday. Mostly it was completely unfounded but on Doug’s return to the hotel after we had been shown Freetown’s night life by our hosts the receptionist greeted him by asking whether it was he who he had seen on TV that lunchtime?

Thursday – Night Gabbage #sierraleone

As I mentioned in today’s first post, Freetown is a city that never sleeps when it comes to waste management.

Throughout the day the city centre is both a hive of activity (this short video captures some of it) and a congested mass of vehicles. Either way it makes waste collection difficult during the day. The solution is to work through the night to get on top of the waste situation ahead of the following day.

To do this Freetown Waste Management Company (FWMC) and Freetown City Council (FCC) deploy a number of techniques.

First of all are the sweepers. They’re generally women and their task is to sweep the streets and pile up the rubbish.

Then there are those who collect that rubbish and bring it to agreed transit points, generally using one of the 7 or 8 motorised tricycles that FWMC have in operation.

One of the waste vehicles will have been parked at an agreed location and then begins the process of taking the waste off the back of a tricycle, dumping it on the ground behind the vehicle and then transferring it into the lorry. The compactor will then run in the period between tricycles. When it’s full it will go to Kingtom or Kissy and the whole thing will start again.

It is no surprise that the most common faults with the vehicles relate to clutch and starter motor. The vehicles are Mercedes, the nearest stockist is in Guinea and there is no way of getting non-branded equivalent parts meaning that the upkeep and maintenance of the vehicles is almost impossible for the FWMC works team (but more of that later).

The markets are dealt with slightly differently. Six years ago Hull City Council sent 3 ‘vultures’ that were coming out of service to Sierra Leone (there’s a ‘Stuff We Don’t Want’ debate to be visited with regards everything we saw over the last week). FCC controlled these throughout the period of time that the FWMC was in charge of waste. These vehicles were used by the council to keep the market areas tidy. Only one of them is still in service and that had broken down.

So, when we went out on the night collection we saw some pretty precarious activity in the market where waste had begun to pile up in amongst the various food and non-food stalls. You can see from the pictures what the solution was: a big lorry and a two wheeled cart to stand on…

>Thursday – Kingtom #sierraleone

>Kingtom was known to me from my previous visit to Sierra Leone. It was where I’d spent my first nights in country. But I didn’t venture near the dump.

Freetown has two. There’s one at Kissy and there’s this one at Kingtom. It’s in the heart of the city and borders a water course. It’s far removed from how we manage landfill here.

For starters people can roam freely. Whilst they’re not supposed to, it hasn’t stopped people building homes, scavenging for reusable materials or even indulging in a little bit of agriculture. In fact, when it comes to using the landfill as temporary farmland that’s a source of revenue for the Freetown Waste Management Company/Freetown City Council.

Add to that the absence of measuring the waste that comes in. There’s no earth moving equipment to keep on top of the garbage. This means that during the rainy season only half the site is safe to use (hence providing the opportunity for agriculture). Lorries come right into the dump, drive onto the rubbish and choose somewhere to dump it without any sorting.

We weren’t sure who was staff but we came to the conclusion that if they had wellies then that probably meant they were legitimate. However, that was the extent of protective equipment. As medical waste is treated in the same way as everything else that places these men, women and children at huge risk of needle stick injuries.

On the up side the road that ran through it was amongst the best in Freetown…

>Thursday – Transit Sites #sierraleone

>Here’s a retrospective look at the week we spent in Sierra Leone. A blow by blow account of each day. As you might expect, that’s going to involve a lot of looking at rubbish!

Day one, Thursday saw us meeting with the Chief Administrator of Freetown City Council (FCC), Bowenson Philips and put together an idea of what we would look at for the rest of the week. We spent some time with Freetown’s elected members and then we headed off to learn about how a city of 2.5m deals with the rubbish it produces.

Waste is once again the responsibility of FCC. For the last few years the issue of waste was handled by an independent, arms length company created by the World Bank called Freetown Waste Management Company (FWMC). Now that the direct involvement of the World Bank has come to an end without FWMC being in a position to operate independently it has been brought back ‘in-house’ (although the noises from FCC suggested they were in favour of returning to a commissioned service as soon as possible). Donald Tweed, the head of FWMC, took us to see how things worked. The first things we saw were two ‘transit sites’.

These are places in the city which are agreed points for dumping garbage. The council’s ‘fleet’ of waste compactor lorries then roams the streets of the city (almost continuously) going from transit site to transit site where it is then transferred from its holding bays into the back of the lorries. When they’re full they go to one of two dumps to be emptied.

Essentially this means that all waste is handled three times. You have those who are collecting waste from households, or businesses, or stall holders. Some of those are employees of FWMC, some are social entrepreneurs whose payment comes from those whose waste they collect. Either way their rubbish is dumped at these 40 odd transit sites. Freetown Waste Management Company then come along, empty the transit sites onto the ground, and shift it all into the back of the waste compacting vehicles.

FWMC had enjoyed working with the youth enterprises that were collecting waste and had provided them with the yellow carts you can see in the videos and the pictures. However, some of them had begun taking payment from householders to collect waste but were then choosing to dump it wherever they liked rather than at the transit sites. As a result FWMC were collecting the carts back in (and you can see evidence of this at the works yard).

Immediately we came up against the difficulties Freetown faces in getting waste off the streets. Although there was some evidence of sorting pretty much all the waste is lumped together. This includes medical waste as well as the high proportion of organic material sent to landfill. The strain this places on the city is compounded by a lack of vehicles to service a city of this size. In Hull, we have about 60 of these vehicles for 117,000 households all of whom receive a doorstep collection. Freetown has 10, not all of which work. Moreover, they’re lorries designed for door to door collection and that’s not really what Freetown needs.

Ideas were already forming about how processes might be improved. One of the suggestions was that it would be possible to increase the speed with which waste was collected by using front loading vehicles like the one picture above. However, it may well speed up the collection of waste and reduce the number of staff required but vehicles like that cost in excess of £100,000.

>Rain means blessing?

>We had quite the convoluted journey to get here on Wednesday and finally settled into our hotel yesterday.

Quite apart from finding our hotel wouldn’t let us stay it involved a delayed flight out of Heathrow, our baggage taking an age to come off the plane, missing the first helicopter and so having to wait for the second. And we were in the minibus waiting to board it when the heavens opened…

It took an hour and half for that rain to clear, but it reminded me of a proverb my Dad brought back from Uganda…

Rain means blessing

I think we’ll have to wait and see whether he was right 🙂

>Hull-Freetown Good Practice Scheme

>My arrival in local government was more by accident than design. After finishing my History degree I decided I wanted to throw myself into serving other people and help rebuild war-torn countries and work in international development.

So I did an MA at York’s Post-War Reconstruction and Development Unit and that included great discussions with various professionals on the course as well as those teaching us. We went on a group research trip to Lebanon (during the Parliamentary sit-in) and I researched my dissertation in Sierra Leone.

It was a fantastic year. The people I met and the discussions we had offered an incredible opportunity to learn as well as to reflect that, again, most good practice is effectively sound theology (I have a number of partially completed blog posts exploring this which I will get round to completing, one day).

However, by the end of it I had reached two personal conclusions:
1 – that the most inspirational people I met, the people whose jobs I wanted to emulate, were those who had lived through the conflicts and were rebuilding their country for their families with an understanding of language, culture, food, weather, etc that would always be difficult for me to acquire.
2 – that I had very little other than youthful enthusiasm and academic training to offer a post-conflict situation.

That is not to criticise those who work for the aid and development sector, just to say that for me it wasn’t the right moment. But I still wanted to pursue something akin to the work of international development but in a British context. And so I ended up on the graduate scheme in Hull.

I’d argue that in our wealthy country our lead development actors are found in the local public sector agencies. I have a lot of love for a system that is not without its flaws but which tries to recognise local concerns whilst applying national policy in a coordinated fashion.

I’d also argue that for development will always struggle to take root and produce national improvements for a country if competent and effective local administration isn’t sat at the table talking about how to coordinate programmes and identify priorities.

My dissertation considered the ‘Peace Gap’ between elite ideas of what makes peace and the reality for those who live in places that are still recovering from conflict. We spend a lot of time and money and effort with national governance – getting countries to a place where they can trade internationally and receive delegations. At the same time international NGOs work at a local level to meet the most pressing needs of a community. And both of those things are brilliant because they will help to transform lives.

We bypass the bit in the middle at our peril and it’s often identified as being the least effective bit of the jigsaw because of corruption or lack of skill. ‘Good governance’ is a much discussed phrase but does the focus on national governments and democracy overlook the need for all sections of a public service to be effective?

I only have fairly vague ideas about what my career might look like but I’ve been lucky enough to study for an MSc in Public Administration whilst in Hull and I have this hope of bringing the two worlds together. At the end of my MA I didn’t have anything particularly special to offer but perhaps a grounding in international development and local public administration can prove useful? Whether that’s true or not is a question to be answered in a few years – 2 years of experience is not enough to provide credibility and besides, I’m quite excited by the potential waiting to be unlocked within local government.

So, what has that got to do with Freetown?

Well, Hull is twinned with Freetown and has been for 30 years. Last Autumn a delegation from Hull visited Sierra Leone to look at how we could support Freetown City Council in delivering a waste strategy for the city and then we got some funding from the Commonwealth & Local Government Forum to do it.

Which means four of us are heading to Sierra Leone for a week to begin the first phase of the project – the evidence gathering. Our brief is to look at procurement, contract management, asset management and performance monitoring within the council. The goal is to start to put into place a waste strategy for the city but to get there we need to make sure the right foundations are there. Part of that is talking to Freetown City Council about their role at the hub of various efforts at tackling waste, water and sanitation.

Earlier this year the European Union provided 6 million Euros to organisations wanting to tackle these topics in Freetown. That’s a lot of capital money that will be applied to the work that Freetown City Council is trying to achieve. Obviously it is vital that whatever is done includes the council, and doesn’t take place full of good intentions but ultimately completely disconnected from any strategy the council may have.

Which is brilliant really.

This was meant to be sent from Heathrow before we left but sadly didn’t get a chance to post it! So, we’ve been here a couple of days already.

#lgcyh1: Crowdsourcing

>Sorry that this has taken so long to emerge and you’ll have to forgive that it is no longer as directly attributed as I might have liked. So, it may be less a report of the session and drift into a discussion of the themes…

This session was hosted by Rob Wilmot who wanted to talk about how we could harness the wisdom of crowds in the work that we do. He showed off Nation Thinks which asks people to contribute their ideas to the budget and then to either vote up or vote down the responses. Sites like MyStarbucksIdea.com are the inspiration for it and this is that idea writ large for the very act of governance on a national level.

We started off with our doubts. Aren’t we all already over consulted? How on earth do you manage to differentiate between what is noise and what is of value? Isn’t encouraging the crowdsourcing of opinion dangerous? After all, newspaper polls generally suggest that the crowdsourcing of criminal justice policy would result in reintroducing capital punishment? And we forget Godwin’s law at our peril

As an online discussion grows longer, the probability of a comparison involving Nazis or Hitler approaches 1

Emma Langman suggested that it was possible to crowdsource arguments and connect their dots to maintain credibility. She flagged up Cohere, a project from the Open University that helps to visualise the thread of an argument and cite wildly different sources in a way that allows cases to be assessed on their merits and sources to be verified. She argued that it is in the divergent opinions that crowdsourcing finds its beauty. Too often we are encouraged to fall in to a particular way of thinking and to follow the crowd. Can crowdsourcing present an opportunity to change that?

There’s probably a lot of us who went to LGCYH because we want to find those divergent opinions and get stuck into them. Understanding conflict is something that in general we don’t do very well and we try to hide from. Crowdsourcing has the potential to shine a giant light onto those disagreements and we don’t much like that so it’s inevitable that it isn’t coming to us naturally.

But crowd sourcing isn’t just about ideas, it’s about gathering data and information too as we saw in the way that The Guardian treated the expenses scandal. We shouldn’t forget that it’s also about being able to make a personal contribution to seeing change take place. Chris Taggart very wisely pointed out that the act of self-organising used to be really hard but the tools are there for people to get something off the ground very quickly.

Sites like What Do They Know simplify the act of making Freedom of Information requests whilst publishing them to give everyone access. The internet has changed our expectations: 28 days for a response used to be fine, but we find it possible to get almost instantaneous tweet. The pre-internet age restricted dialogue to letters, now rather than single, direct answers we offer open and transparent conversations that can be accessed by anybody. I think what the state of Texas has done with GetSatisfaction is excellent and the open discussion and publication of ideas, questions, problems and even praise it offers can build into an excellent resource for the public and a much cheaper access channel for the state.

So can the #opendata movement help local government to move beyond the numerical to seeing dramatic shifts in organisational culture? Emma Langman had seen her sister driven to ask her council for the process maps relating to a particular issue and that raised the question of why our default position isn’t to put those maps somewhere accessible for people to understand what exactly happens when they report a problem, or request a service. There’s very little to be gained by shrouding the act of doing local government in mystery.

There’s also very little point in just publishing data believing that it equates to transparency. The thirst for transparency needs us to think about how we use crowd sourcing tools and practice to make consultation, data providing, wisdom gathering and idea generating more meaningful. Successfully doing that necessitates it to be rooted in a culture that is open to the things it flags up, or that seeks to build on, or feed into, the personal contribution of others. It’s the implications, not the technology.

>LocalGovCamp Yorkshire & Humber: #lgcyh

>I spent last Saturday at the National Railway Museum but I wasn’t there to look at the trains. I was there with about 80 others for an unconference about local government.

Erm, what’s an unconference?

I’m sure there’s a full definition at Wikipedia but I think of them as being what you’d be left with if you turned the principals of participation on their head and removed keynote speakers and the cost from a traditional conference. There is a venue and there are organisers but the agenda and the structure are pitched over coffee and bacon sandwiches. Some come more prepared than others; the experts can be relied on to bring their insights, others collaborate before the event but equally things just bubble up as the day progresses.

Hold on, you gave up a Saturday during the World Cup to talk about work…are you mad?

I have some sympathy for those who looked at me like I’d lost the plot when I attempted to entice them along and I wonder whether it’s hard to see the value if you’ve never come face to face with the concept in the first place? I’m not sure of the conversion rate but it always seems to find people singing their praises afterwards.

Twitter eavesdropping had given me my exposure to these events as well as connecting to some of the main protagonists but I did get to LocalGovCamp Lincoln where I put real human people to @s and avatars and found the unconference format to be really enjoyable (Andy is talking of hosting another). And Saturday was another opportunity to rub actual shoulders with some of the people pioneering new ideas in local authorities around the country. Unfortunately I didn’t manage to collar all those I follow and sadly I was the only person from Hull City Council to make it (obviously I was more irritating than persuasive in my efforts to encourage people to come!)

One of the other disappointments of the day was the absence of the movers and the shakers. I work in a very hierarchical environment and it seems that across the country there’s a real disconnect between the influential and the innovative. Of course there are notable exceptions and it’s clear that some of the places represented at #lgcyh have achieved significant victories. Their trailblazing can help to further the debate but, for now, those paid to provide leadership in facing down the challenges we face are conspicuous in their absence from the discussions and these events.

In many ways perhaps there was little point in my having gone on Saturday given my role at work. However, from a completely selfish perspective it was fantastic to spend the day surrounded by a group of people who are passionate enough about the work they do and the public they serve to give up a Saturday and travel significant distances to share ideas and talk about the challenges they are overcoming. I took plenty from the four sessions I attended (blogs coming soon) and it was great to meet new people as well as those I already knew.

Last week saw the start of the formal process of the Graduate Scheme coming to an end. When I applied for this job I was excited by the hope of transformation that shone through the city’s rhetoric. That excitement has been dulled by the discovery that much of it was just words and the apparent lack of value or strategic thought given to our futures. However, it’s great to know that elsewhere in the region real value is placed on innovation and that there’s a real ambition to transform public services.

An event like #lgcyh fits snugly with the excellent parts of the Graduate Scheme. Our flitting from service to service has offered a wide experience of local government. Our studying in Birmingham has exposed us to new ideas and encouraged us to explore innovation on an equal footing to men and women with varied experience and varied responsibility. Saturday was an opportunity for the story of local government to be told from a variety of angles and provide a fertile environment for new ideas. It was inspiring, exciting and challenging.

Huge thanks to Ken Eastwood, Kev Campbell-Wright and Melanie Reed who were the ringleaders in organising the day and kudos too to the National Railway Museum which was a cracking venue and put on a good spread (I judge most things on the quality of the cake).

Picture credits:
‘The Programme’ by London Looks (@ingridk)

Listening to the interwebs

The other day I saw a tweet that pointed me towards @SavvyCitizens and their Top Ten online resources for getting savvier ahead of the general election. It really is a top list of resources and all but one of them are fully featured, for free.

Council Monitor is the one that you have to pay for to get all its features. Now, for a basic ability to look around the country and see your council’s sentiment rating or look at how it compares to others this is excellent. It can give you at a glance that sort of information. However, to find out anything more you need to pay. And, for me, the costs they’re suggesting make this a little bit more than just Freemium.

The basic subscription of £99 a month gives you insight into your own organisation and allows you to actually see the mentions being made about you. For an extra £100 a month you can add 5 keywords and for the princely sum of £299 a month you can have up to 10. And they’re the special introductory prices.

OK so that’s only about £1,200 a year and no more than £4,000 tops, so what’s the big deal? After all that’s nothing for organisations with budgets in the multi-millions. But it’s this seemingly common attitude to the pennies leaves me thinking that it’s no wonder we have a problem with the pounds. So, perhaps what will follow is not worth your effort but I end up feeling a bit disappointed that we’d rather end up paying for a service than shaping the tools that are out there ourselves*.

Council Monitor is an aggregator of content that can be found ‘out there’ but happens to be housed within a shiny package that allows for comparison across the national picture. I have nothing at all against the shiny but what is most important is actually hearing what is being said, listening to it and then responding. It’s gratifying to know that ours is the council with the most positive mentions in the country but it’s not what’s important.

What’s important is recognising that people are saying things and we need to hear them because our service delivery can be improved by responding to the comments being offered in cyberspace. Not in a terrifying Big Brotheresque fashion but in the way that we’re coming to expect of organisations and companies that are important to us. The way that sees a need and then fills it or hears a criticism and fixes it so that not only are people valued for their contribution but the next person benefits from such a proactive response.

So, on that basis it’s content which is key. It’s not the overview of sentiment, which can be picked up for free but it’s the actual information itself, the stuff that sets you back £99 a month for a single keyword that an organisation wants to hear. Set against Radian6 or one of the other very impressive, and fairly expensive reputation management/social media monitoring services that seems good value.

But we don’t have the budget even for the good value. Dave Briggs flagged up this list of Social Media Monitoring resources which are free and sometimes have similarly shiny interfaces. But we’ve been thinking about how we make something that we can control and that which can pull a variety of different sources into one place. It is still in a prototype stage but the idea of doing something ourselves, whilst it might seem daunting, may actually be preferable.
But first, 2 caveats, and 3 tools:
  • These are not pretty solutions
  • There is a lot of potential to improve them
  • A variety of search engines
  • Yahoo Pipes
  • Netvibes

 

There is an impressive array of tools with which to interrogate the internet. We identified the following 15 services as being useful for different reasons but it is by no means exhaustive.

 

 

Almost all of these use APIs to enable the interrogation of their results from afar. What this means is that we can enter a search term away from the site in question and get a response directly to us or as part of an RSS feed or into an email or a widget.

In order to do this I use Yahoo Pipes. Now, I’ve blogged here and here about how to do this for wildly different purposes and I like Yahoo Pipes. It is certainly quite daunting to begin with and it can be quite temperamental but on the whole it is a very clever environment in which to build tools that can search for information, connect it together and then filter it as necessary. We’ve used it to make pipes for the search engines listed above.

So, using that lovely technology we’ve put together a pipe that looks at SocialMention, and, crucially, for the point I’m hoping to make, it does return sentiment too. At the moment it is pulling two pipes – the Social Mention search and the Sentiment tracker into one.

If it doesn’t work in the page then take a look at one of the following:

SocialMention (all mentions)

SocialMention (sentiment)

SocialMention (mentions and sentiment)

We’ve got pipes for all the search engines we listed above and had wanted to make a single feed from these individual elements but find Pipes cannot cope with this although, if we had there was a recognition of what we could do and a commitment to resourcing it I think we could probably identify some other solutions too. And the beauty of it? Once you have it set up outputting for one search term you can set up more using the same infrastructure (if you want it all lumped together it will accept multiple search terms separated by commas).

We have a dump of all our pipes onto one page. Some of them do not contribute anything to us and will be rooted out; some of them duplicate content and that may mean those two feeds could be merged into one; and being a public page makes tracking and storing activity impossible. In practice this would be a private page accessible to whoever has the responsibility to keep track of the content that had been seen and/or dismissed and that which was still of interest or had not yet been looked at. The Comms & Marketing team are going to be testing it out and exploring how best to use the information and how to process it for the benefit of the organisation.

It is true that we might not be getting the same results as Council Monitor and we might not be able to gauge sentiment elsewhere (although with the right commitment to developing this we could certainly get there). It’s also true that we can’t get trends but that’s just a metric that means nothing if we’re not hearing or responding to the people who are talking about, or to, us.

We’re exploring how we make this better and more useable. I’m moving placements but I’ll look to blog through the technical aspects of making these things happen so that you can make your own sentiment monitoring tools. But, in the meantime, feel free to test ours and see whether they’re useful as an alternative to spending money.

🙂

*I feel the same about GovDelivery. What they offer is much more technical and would require more effort to duplicate but, nevertheless, it is essentially publishing content in ways that would not be difficult to fashion yourselves. At least that’s my take on it.

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