A familiar catchphrase, an unexpected blank stare
Our family has just spent a lovely bank holiday weekend with friends enjoying the National Coal Mining Museum, a tremendous 3-1 victory for Bradford City, a delicious curry at The Sweet Centre, some good church at St Peter’s Bury, and the splendid surroundings of the National Trust’s Shugborough Estate.
As we were driving to our first rendezvous in Wakefield, our friends, who live near Bolton, sent a message apologising that they would arrive after us. I reacted on our end with a loud “No neeeeed”, a catchphrase remembered from my childhood, delivered in an attempted Lancastrian accent. Christine, ever quick to capture a moment, got me to repeat the impression and sent it back as a voice note.
They replied with their own note, which we couldn’t decipher. So when we met up we asked them what was going on. To our surprise, they had misunderstood our message – they thought we were saying “Welbeeeees” as a greeting and had responded with a cry of their own family name.
I was puzzled. I was sure “No neeeeed” was a common cultural touchpoint but instead it was met with blank stares. Confidently, I told them it was a catchphrase from Mark and Lard, the iconic radio duo of the 90s.
However, when I tried to back up my claim with a quick Google, I hit a brick wall.
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